FAU goes adidas

‘Knowledge in motion’ – the FAU motto is a fitting description for our close and long-term collaboration with adidas AG. Projects are run in close co-operation with the global company from Herzogenaurach across all areas of the University. As a result, adidas is a popular choice for graduates launching their career after leaving FAU.

On Tuesday 19 June 2018 we would like to celebrate this success story with ‘FAU goes adidas’, one of the events organised as part of our anniversary year celebrating 275 years FAU. 275 students from FAU will have the opportunity to celebrate the anniversary and our long-term co-operation at the adidas World of Sports. Exciting presentations will be held by researchers from FAU and experts from adidas, showcasing the close links between the partners. Participants will also have the exclusive opportunity to take a look behind the scenes at adidas, with workshops in design, development and sustainability giving them a genuine insight into the global company.

Students and doctoral candidates from all faculties as FAU can apply for a place in ‘FAU goes adidas’. Applications must be received by 30 April 2018. All applications will be entered in a prize draw, and 275 lucky winners will be able to take part in the event. The event is free of charge. Transport from Nuremberg and Erlangen to Herzogenaurach is included, food and drink is provided throughout the day and participants can look forward to no end of surprises, including a chance to see the strictly limited edition sneakers jointly designed by FAU and adidas. FAU goes adidas will be held in English.

  • Shuttle buses from Erlangen and Nuremberg
  • Catering throughout the day, including lunch
  • Workshops (makers lab, sustainability) and sport activities (EXOS, yoga)
  • Preview of sneaker designed in collaboration between FAU and adidas


08.00 AM Transfer from Erlangen / Nuremberg to adidas HQ

09.00 AM Opening Roland Auschel CSO adidas & Prof. Dr.-Ing. Joachim HorneggerPresident FAU

09.30 AM Key Note Speech of Sports Marketing asset TBD

10.00 AM Partnering for success in the digital world Dr Carsten Keller. VP Direct-to-Consumer – Zalando

10.30 AM Trend diffusion and future customer behavior Prof. Christian Pescher FAU

11.00 AM Sustainability Prof. Markus Beckmann FAU

11.30 AM Sustainability James Carnes SVP Strategy Creation adidas

12.00 PM Lunch

1.00 PM Digital Efforts Stephanie Peterson VP Digital Activation – adidas

1.30 PM Digital Sports Eva Dorschky M.SC FAU

2.00 PM Polymer Technology Prof. Dietmar Drummer FAU

2.30 PM Speedfactory Chris Holmes – Dir. Futues adidas

3.15 PM Sport activities / Workshops

5.00 PM HR Presentation

5.30 PM Closing Roland Auschel CSO adidas & Prof. Dr.-Ing. Joachim Hornegger President FAU

6.00 PM Transfer to Erlangen / Nuremberg from adidas HQ

Additional Details


  • Sustainability
  • Hands-on craft – Makers lab

Sport activities

  • EXOS / Yoga

HR Presentation

  • Intro to Under-Grad and Grad programmes
    • Internship cycle
    • Working students
    • Under Graduates
    • Master students
  • Sports Marketing Asset Key Note
    • Inspirational introduction to the world of sport and performance