FAU goes adidas

‘Knowledge in motion’ – the FAU motto is a fitting description for our close and long-term collaboration with adidas AG. Projects are run in close co-operation with the global company from Herzogenaurach across all areas of the University. As a result, adidas is a popular choice for graduates launching their career after leaving FAU.


“AM4FAU” – the FAU anniversary shoe

The AM4FAU shoe was presented at the ‘FAU goes adidas’ event at adidas’ World of Sports in Herzogenaurach on June 19 2018. You can find more information about the event and a picture gallery at fau-goes-adidas.eu.


08.00 AM Transfer from Erlangen / Nuremberg to adidas HQ

09.00 AM Opening Roland Auschel CSO adidas & Prof. Dr.-Ing. Joachim HorneggerPresident FAU

09.30 AM Key Note Speech of Sports Marketing asset TBD

10.00 AM Partnering for success in the digital world Dr Carsten Keller. VP Direct-to-Consumer – Zalando

10.30 AM Trend diffusion and future customer behavior Prof. Christian Pescher FAU

11.00 AM Sustainability Prof. Markus Beckmann FAU

11.30 AM Sustainability James Carnes SVP Strategy Creation adidas

12.00 PM Lunch

1.00 PM Digital Efforts Stephanie Peterson VP Digital Activation – adidas

1.30 PM Digital Sports Eva Dorschky M.SC FAU

2.00 PM Polymer Technology Prof. Dietmar Drummer FAU

2.30 PM Speedfactory Chris Holmes – Dir. Futues adidas

3.15 PM Sport activities / Workshops

5.00 PM HR Presentation

5.30 PM Closing Roland Auschel CSO adidas & Prof. Dr.-Ing. Joachim Hornegger President FAU

6.00 PM Transfer to Erlangen / Nuremberg from adidas HQ

Additional Details


  • Sustainability
  • Hands-on craft – Makers lab

Sport activities

  • EXOS / Yoga

HR Presentation

  • Intro to Under-Grad and Grad programmes
    • Internship cycle
    • Working students
    • Under Graduates
    • Master students
  • Sports Marketing Asset Key Note
    • Inspirational introduction to the world of sport and performance